Bartle Bogle Hegarty

• For Lynx (Axe) by BBH, London

This ad could easily go fit in my "irresponsible ads" post. I find it distasteful and insulting.

Like I mentioned in the Cliff Freeman & Partners spot for Quiznos (see MDC post), this could also be classified as a guy ad. A difference is that, as a woman, I can bear to look at the Quiznos one. I don't find it funny, but it doesn't bother me. This one, on the other hand, is horrible. I think it's insulting for every woman out in the world.

In general, I have to say that I disapprove of all the Axe (or Lynx) ads. They make women look like stupid objects. I wish a smart creative could come up with a better idea of selling man products.

• For AudiTT TDI by BBH, London

First of all, I think its an insult to an Audi to draw it using only a gas hose. The car deserve better than that.

Also, the idea is far from being creative. Please go back to one of my first posts, the WPP one. Then look at the Grey ad I put. See where I drew this statement from?

Another example is this Toyota's ad by Saatchi & Saatchi, LA:

BBH is probably the agency I dislike the most. The first thing that comes to my mind when I think of BBH is Axe. The Axe campaigns have disappointed me a lot, so I don't have a good image of the agency. And then I see the Audi car print ad which, to me, shows a lack of effort.

I don't have many good things to say about them.