Weiden + Kennedy

• "From Santa" for Target by W+K, Portland:

This is a funny approach taken by W+K. Instead of depicting the perfect holiday moments like Wal-Mart is doing, they are building awkward moments. I'm sure the connection with the public is not about remembering a past experience, but the fear of having these awkward holiday moments. How bad would it be to argue in front of little children about a gift from "Santa"? Or, if you have seen the other spots on national tv, giving your girlfriend/boyfriend an expensive-looking gift that could mean "something more"? (Watch it: http://www.youtube.com/watch?v=zy7LyV0AgEI)

• "Slap" for the Jordan Brand by W+K, New York:

If you every need an inspirational ad, count on W+K. Their work for Nike never stops amazing me. Although they always use a similar approach (you make it about the athlete, not the shoe), they are still very successful.

I'm actually glad that Nike has decided to stick with a same agency all over the years. To me, Nike has an image of constantly delivering the best products, and of being reliable. I think W+K is one of the many reasons behind this success.

I can say that W+K has built a successful platform for Nike...or do you see specific campaigns? Remember that Bob Greenberg (from R/GA) encourages this approach. I think this is why R/GA handles the technological part of Nike.

• Need for Speed Shift by W+K, Amsterdam

This is such a cool ad. I don't think someone had ever thought of stepping into the shoes of a virtual race car driver. You can feel the driver's adrenaline. And the digital animation is excellent as well!