This next image is for the Chick-fil-A account. When I first saw the cows encouraging us to "eat mor chikin," I thought it was a brilliant idea. But now I think it's getting old.
The Richards Group should start thinking of a new way to advertise this fast-food chain.
The approach taken for Chik-fil-A could be similar to W+K's approach for Nike: it's more like a platform, not individual campaigns. But, in contrast to Nike, Chik-fil-A's ads seem to be always the same.
I would suggest: either the Richards Group comes up with a new idea (no more cows that spell wrong, please!) or it finds variations to the way they present their cows.
On the more positive side of my critique, I have to say that the website for Fruit of the Loom is pretty cool. Who would have thought that a cotton apparel company could be so fun?
On the more positive side of my critique, I have to say that the website for Fruit of the Loom is pretty cool. Who would have thought that a cotton apparel company could be so fun? Hopefully the account people behind Fruit of the Loom at the Richards Group won't follow Chick-fil-A's example... I'm a firm believer in innovation
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