OTHERS

1. "Enjoy Daily" for Comedy Central by Modernista! Boston

The only complaint I have against this spot is that I find it too long. Otherwise, it's funny and unique.

I wonder how they shot it...my best guess is that they gave actors a glass of water (or milk, or whatever) and then told them a joke. All of this while the camera was rolling. It must have been a fun day for the guys at Modernista! Boston. Thinking about shooting this type of ads makes me want to work in the advertising industry. After all the hard work of concepting, you can just have a laugh while your idea is becoming a reality.

2. "Superheroes" for Universal Orlando by David&Goliath

This is another technique commonly seen in ads. The typical boring middle aged man that is just realizing that he never accomplished his childhood dreams. But then discovers an awesome place (in this case, the Universal Studios) that will make him to fulfill his wishes. It's a nice ad to watch, but David&Goliath could have done better things with the Universal Studios.

3. "Amplichoir" for MTV & Dell by Mother London:

Going back to the post about advertising by bringing stuff together, that technique is also seen in this new project for Dell and MTV. They are inviting everyone to upload a video of themselves singing "Lollipop" to create the biggest choir in the world. You can also vote for the best performance, and the winner will get tickets to the MTV Europe Music Awards. It's a pretty cool idea, but I don't think it's very original.

I was just surfing the internet when a Starbucks ad popped. It was announcing the company's Love Project, which is very similar to this one, except that it is for the benefit of a charity. You can see the promotional video below, and you can look up the actual song on the project's webpage.

This brings me to the question...who came up with the idea first?

4. "Escape your boring gym" for Funktion Personal Training by Rethink, Vancouver.

This is so funny. I'm sure the guy driving the static bike had a blast that day!

I think that having him driving around the streets definitely attracted the attention of many people, but was it effective? I don't really know. You can't see at first sight that he is promoting the Funktion Personal Training organization. But maybe there was some free coverage on the news that night explaining what that funny guy was doing. That is what usually happens, isn't it? Or maybe, the company later decided to give out flyers or launch print ads with the tagline "Escape your boring gym" and some reference to the non-traditional advertising above. Who knows. I only know that his guy probably wasn't the only effort to advertise Funktion PT.

5. "Nightmare" for Gossip Girl by WONGDOODY, LA

I like the tagline. I'm sure it puts into words what many parents think about Gossip Girl.

It's definitely appealing to the younger crowds by telling them to watch the show because it's so good that their parents wouldn't approve of it. I see it as a dare. "I dare you to watch something your parents don't want you watching". Is it responsible? Nah. Does it matter? Not really. How much harm can be done by watching a show?

6. "Truck" for Gold's Gym by TAXI, Calgary, Canada

This is another way of advertising Gold's Gym. Remember the spot I showed done by McKinney? (see Havas) Well, I like that campaign better than this one.

This one kind of reminds me of Superman. No matter how many times you go to the gym, you will probably never be able to lift a truck like this guy. The ad is deceptive. On the other hand, the McKinney spot is more down-to-earth. It makes you believe that you can get in shape by going to Gold's Gym.

Two different approaches to choose from. Which one do you pick?

7. "Monsterizer" for Buffalo Wild Wings by 22squared

Doesn't this remind you of CP+B's Facial Profiler for Coke Zero? What I'm seeing is a growing trend in the technique of pulling the public towards webpages by giving them games. Specifically, interactive games.

Did you ever hear about the Doritos' Hotel 626 by Goodby Silverstein & Partners? It also involved a game and a webcam. What about the cool Orange website (by Y&R Interactive Tel Aviv) that could only be accessed when you connected your webcam to prove that your lights were off?

I wonder what will come next...I'm excited to discover what new surprises the interactive creatives are preparing for us.

8. "Hallucinations" for the Montana Meth Project by Venables Bell & Partners, San Francisco

This ad is shocking. It's pretty depressing to see how people destroy themselves. But I guess the shock factor is sometimes required to make a lasting impression in the audience. It's like the Truth campaign against smoking (by Arnold and CP+B), better give shocking images and facts than taking this horrible subject in a light way.