i retract what i said earlier...

This ad by Crispin Porter + Bogusky for American Express is inspiring. Inspiring for those who are hesitating to open their own businesses. It makes me think differently of CP+B because it is nothing like the Facial Profiler for Coke Zero that I showed in one of my older posts (see MDC).

I am glad there are people out there trying to reactivate the economy. There will definitely be a shift from corporate businesses towards smaller ones. It will probably be just for a while; just during the time it takes us to regain trust in the big companies.

An interesting fact is that people shown in this ad are real cardmembers and small business owners. Very cool.

Good job CP+B!