Unacceptable

Three words: Irresponsibility is unacceptable.

1. "Spongebob" for Burger King by Crispin, Porter & Bogusky

CP+B says that this ad is intended for adults. NO WAY. How can someone think that a TV spot is targeted towards adults when it uses cartoon characters and promotes the "BK Kids Meal"???

I'm very disappointed with CP+B because it's an offensive ad, both for children and women, and it's not original...How many times has this Sir Mix-a-Lot song been used?

I think it's sad that the agency took advantage of an innocent cartoon show. And I think it's even sadder that they probably did this controversial campaign just for the free publicity.

Or we have irrational people working in this industry.

2. "Molecules" for Got2B Magnetik by BBDO, West San Francisco

"Pheromone infused hair gel. For better chemistry."

It's clever how they used the molecule figures to literally depict their tagline. But, it's OFFENSIVE. I thought Axe was the only product line doing this type of ads, but I see that I'm wrong. It's really offensive to see this type of work out there. No wonder advertising has such a bad reputation.

3. "Pimples" for Tulipan Condoms by Y&R Argentina

Tagline: "You need a little bit of spring time". Explanation: "In Argentina, zits indicate that you haven't had sex for too long. So in Spring time, season of love, you need to have some, with Tulipan Condoms"

The concept behind this ad was unnecessary. It seems that the agency was just interested in increasing sales without being responsible at the same time.

Also, the ad is clearly targeted towards teenagers which, to me, is wrong.

In my opinion, using sex to sell is always wrong.